Writing on UK telephone-marketing compliance.
Practical, founder-written pieces on TPS, CTPS, PECR, ICO enforcement, and how to keep a CRM clean without slowing your sales team down.
Showing all 10 articles
The complete guide to TPS compliance for UK sales teams
Pillar guide to TPS compliance: who it applies to, what PECR really requires, what the ICO actually fines, and how to set up screening that keeps reps moving.
PECR explained: what UK marketing teams actually need to know
PECR in plain English: scope, the rules for calls vs email vs SMS, how it sits next to UK GDPR, and the parts the ICO actually enforces.
TPS vs CTPS: the difference and why both matter for B2B teams
TPS vs CTPS in one read: what each register covers, why B2B teams calling direct dials need both, and what the ICO has fined for getting it wrong.
How often should you check TPS? The honest answer
How often to re-screen against TPS: what PECR says, what the DMA recommends, what real-time vs 28-day vs quarterly looks like in practice, and the ICO's current bar.
ICO PECR fines: a decade of enforcement in one place
Notable ICO PECR fines for unsolicited live calls, the patterns regulators look for, and what the cases tell us about real risk vs theoretical risk.
TPS register API: what's available and how to use it
TPS isn't a live API; it's a daily file. What that means for vendors, how list cleaners actually work, and what a sensible developer API over TPS/CTPS looks like.
Calling a TPS-registered number: when consent makes it lawful
Specific prior consent is the legal exception for TPS-listed numbers. What counts, what doesn't, how to record it, and how the ICO assesses it after a complaint.
Build vs buy: should you write your own TPS check?
Honest build-vs-buy on TPS screening: licence costs, ingest job, CRM integrations, audit trail, ongoing maintenance. When in-house wins and when it doesn't.
ZoomInfo, Lusha, LeadIQ vs TPSClear: where lookup tools fall short
Where lookup-time scrubbing (ZoomInfo, Lusha, LeadIQ) helps and where it leaves gaps. The case for continuous CRM-side scrubbing as the missing compliance layer.
B2B CTPS rules explained: what corporate sales teams miss
Most B2B teams underweight CTPS. What it covers, why direct-dial outbound to corporates is exposed, and what good B2B PECR practice looks like.
Reading because you have a TPS problem?
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